where collaboration creates competitive advantage



we are an on-demand, actively managed expert collective

our hand-picked ecosystem of the top free-agents in Canada collaborate to solve our clients' toughest business and marketing problems and deliver speed to value



// our story

We believe that in today’s fast changing, fragmenting, financially constrained business environment that collaboration is the new competitive advantage.  It’s not what just you know that is critical, rather, it’s your ability to access the knowledge you need when you need it.

collective.iq is an ecosystem of expert free agents, whose collective expertise is harnessed to help our clients solve their toughest business and marketing problems. Our team is made up of over 150 trusted independent freelance professionals, spanning brand strategists, cultural anthropologists, business analysts, writers, data scientists, creative directors, designers, marketing executives and more. Once we define the challenges our clients face, we cast, curate and actively manage the right team of specialists to activate the optimal solution. In a nutshell, our stealth model offers clients flexible access to specialized expertise, full transparency, efficient workflow and excellent value for their scarce marketing dollars.




// our collective

collective.iq is an on-demand, actively managed expert collective

We are supported by a broad network of top strategy, marketing and creative freelance professionals that no single Canadian agency can match. Furthermore, our collective is comprised of trusted individuals with whom we have, on average, a 5-year working tenure – leading to a high degree of trust, in-the-trenches experience and cultural fit.


creative services

creative management
creative ideation
art direction
technical writing
community management


design services (digital specialists, corporate presentations, infographics, packaging design and graphic design)
photography and retouching
video production and editing




Insights and analytics
brand storytelling
brand, marketing, digital strategy
social and content strategy
user acquisition
workshop design & facilitation
customer journey mapping

digital execution

user experience / interface design
visual design wire framing
rapid prototyping
user testing
front-end development
android & IOS app dev



// our collaborators

advanced analytics

Access to a full spectrum of resources and capabilities in advanced analytics to extract the full potential from available data.

social analytics

Machine learning powered social analytics to extract personas and trigger events in order to drive higher conversation rates.

targeted distribution

Reach your exact target and accelerate content amplification through data and minimize waste and maximize conversions. 

content amplification

Pressly is a communications platform that delivers personalized thought leadership across all channels at scale.



// let's meet

reach us

business inquiries